11-03-23 | Simon
Specialized, is an American company that designs, manufactures, and sells bicycles and cycling-related products. The company was founded in 1974 by Mike Sinyard in Morgan Hill, California
In the early years, Specialized began by importing Italian bike components and selling them under its own brand. In 1981, the company introduced its first complete bicycle, the Stumpjumper, which was the first mass-produced mountain bike in the world. The Stumpjumper was an instant success and helped to popularize mountain biking as a sport.
In the following years, Specialized continued to innovate and produce high-quality bicycles for a range of disciplines, including road, mountain, and triathlon. They were also the first company to introduce production carbon fiber frames in 1989.
Throughout the 1990s and 2000s, Specialized became a major player in the cycling industry, sponsoring top-level professional teams and athletes and introducing new technologies such as full-suspension mountain bikes and body geometry fitting systems for better comfort and performance.
Today, Specialized is one of the largest and most respected bicycle brands in the world, with a wide range of products for every type of cyclist. The company is known for its focus on research and development, innovative designs, and commitment to sustainability and social responsibility.
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